Selected work / Delivered results

Case Studies

Campaign results, completed strategies and websites I built end to end. Each case explains the challenge, my contribution and the outcome. Bedding cases cover workstreams of one engagement.

Scaling brands and products on Amazon

Performance snapshot
Seven archived report sheets connected to seller and advertising evidence

Amazon PPC portfolio: seven documented projects

Amazon PPC / 2020-202223 original screenshots
Strategy study
Product research, positioning and launch checkpoints

Positioning jersey cotton bedding for launch

Product Positioning / Launch ResearchCompleted research brief
Operations study
Promotion mechanics separated from net-sales measurement

Evaluating Amazon promotions through retained revenue and discount cost

Promotion AnalyticsCompleted reporting review
Operations study
Product lifecycle stages connected to decision checkpoints

A cross-team decision workflow for products, stock and returns

Growth OperationsCross-functional workflow
Operations study
A seasonal calendar with planning, event and review stages

A repeatable playbook for a $3.57M Prime Day

Seasonal Operations$3.57M event reviewed
Performance snapshot
A creator network connected to purchase measurement

Making $1.45M in creator-attributed sales actionable

Creator Analytics$1.45M creator-attributed sales
Performance snapshot
Distinct channels connected to a common measurement framework

Growth reporting across a $10.12M Amazon sales period

Amazon Analytics$10.12M sales period reviewed
Strategy study
A seasonal growth system connecting marketplace, website and retention

A seasonal growth strategy with a 90-day roadmap

Growth StrategyStrategy + 90-day roadmap