99,158 clicks for a legal-services company
The Google Ads program I worked on recorded 99,158 clicks and 9,744.40 configured conversions at EUR 12.03 per conversion across the reviewed period.
- Client
- Legal services company / international acquisition
- Period
- 1 May 2025 - 30 September 2026
- Contribution
- Google Ads campaign work and acquisition reporting
Acquisition result
The account recorded 1,212,911 impressions, 99,158 clicks and 9,744.40 configured platform conversions, with EUR 117,269.53 in spend and EUR 12.03 per conversion for 1 May 2025 - 30 September 2026.
The result
The Google Ads acquisition program I worked on reached 1.21M impressions, generated 99,158 clicks and recorded 9,744.40 configured conversion actions during the reviewed period. The reported cost per conversion was EUR 12.03.
That provides a concrete account-level record of demand capture and conversion activity. I reviewed performance within the market and language structure, keeping the account's conversion definitions attached to the results.
The challenge
The business needed to capture search demand for specialized legal services across markets and languages, while keeping acquisition costs and conversion activity clear.
The program connected relevant search intent with market-specific campaigns and a consistent view of configured conversion actions.
Program structure
The account includes market-specific and language-specific search campaigns, alongside other acquisition and remarketing activity. The campaign overview makes it possible to compare spend, reported conversions and cost per conversion without mixing every market into one assumed customer profile.
Historical account snapshot
The account reporting covers 1 May 2025 - 30 September 2026:
| Reported measure | Value | Definition |
|---|---|---|
| Impressions | 1,212,911 | Account campaign-chart display |
| Clicks | 99,158 | Campaign-chart clicks |
| Conversions | 9,744.40 | Account-configured standard conversions |
| Cost per conversion | EUR 12.03 | Cost per configured conversion action |
| Account spend | EUR 117,269.53 | Exact total in the campaign table |
The account recorded 9,744.40 configured conversion actions, with a reported cost of EUR 12.03 per conversion. The table retains the exact values from Google Ads.
Making acquisition reporting useful
I reviewed costs and conversion activity within the account's market and language structure. Using consistent conversion definitions made campaign comparisons useful for acquisition decisions.
The reporting structure distinguishes configured actions at different funnel stages, connecting campaign delivery with the next questions for qualification and sales follow-up.
Documented outcome
The reviewed period delivered substantial measurable acquisition activity: 99,158 clicks and 9,744.40 configured conversion actions. The campaign structure and reporting made costs comparable within their proper market and measurement context.
The outcome was a measurable acquisition program with a clear account-level view of reach, demand capture and conversion cost.
Source notes
Google Ads overview, campaign chart and campaign table for 1 May 2025 - 30 September 2026, reviewed on 8 October 2026. Metrics use the overview's clicks and standard configured conversions.
Related expertise
Paid media, Marketing and sales analytics and Service business growth.
Google Ads account reporting for 1 May 2025 - 30 September 2026. Results use the standard conversions column and its configured conversion actions.
