Marketing and conversion
Build paid acquisition around the customers you want and the outcomes your business needs.
Choose a step to see the details.
When to bring me in
I help businesses improve paid search and paid social through a clearer connection between targeting, creative, the landing experience, and sales performance. The work can include campaign planning, audits, implementation, and ongoing optimization within an agreed scope.
For an e-commerce business, the review considers purchases and product economics. For a service business, it considers the quality of inquiries and what happens as those inquiries move through the sales process.
The scope
Campaign objectives, audience intent, offer and messaging, account structure, creative hypotheses, landing requirements, conversion tracking, and performance review. I help establish how campaign decisions should use information about lead quality or order value.
Budget recommendations are connected to the purpose of each campaign and the business outcomes available to measure. Platform metrics are reviewed alongside the wider customer journey.
Usable outputs / Agreed responsibilities
A media plan or account review, prioritized improvements, campaign and creative requirements, a testing framework, and reporting. In a management engagement, this becomes a regular process of review and adjustment.
Review one decision, the evidence available, and useful next actions. Implementation is not included in a consultation.
Explore consultationA deeper diagnosis with evidence, hypotheses, priorities, and a practical plan. Execution is agreed separately.
Explore a diagnosticDeliver agreed work, or establish a recurring review cycle with clear responsibilities for me, your team, and other specialists.
Explore project supportEvidence and limitations
We connect campaign costs with qualified inquiries, sales stages, purchases, and commercial value where the data supports it. Platform-attributed revenue and total business sales are kept separate.
Clear expectations
Yes. We define qualification with your sales team and assess how the available feedback can be used in reporting and campaign decisions.
I can define the messages, creative hypotheses, and requirements. Production responsibilities and any direct creative work are agreed in the project scope.
Yes. An audit or advisory engagement can support the current team, with clear responsibilities for implementation.
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Marketing & Growth Consultant