London, Dublin and Amsterdam / Remote delivery
I help London, Dublin and Amsterdam teams connect English-language acquisition with commercial priorities at home or in the US. Align the offer, customer journey, product evidence and reporting before increasing exposure. Delivery is remote. Local-language adaptations are reviewed by your team or an appointed specialist, with responsibilities agreed before work begins.
English-language scope / Country-specific decisions
Tell me where the team works, where customers buy and which countries the offer actually serves. A London business selling into the US has a different brief from an Amsterdam team acquiring English-speaking customers in the Netherlands. Dublin and Amsterdam are in EU member states; the UK is not in the EU. We do not use those locations as interchangeable labels for pricing, commercial terms or specialist requirements.
Bring the offer, target buyer, account structure, currencies and current inquiry journey. Identify whether the decision concerns demand, unclear messaging, poor conversion or an unreliable handoff. State which content can be approved in English and which needs local-language review. If the business wants multiple countries, we prioritize a defined initial audience and agree what would justify a separate version. That creates a reviewable project rather than an unbounded European rollout built on assumptions about shared language or customer behavior.
01 / Marketplace boundaries and US expansion
Amazon work here focuses on the US marketplace for Europe-based teams. Other marketplaces begin with discovery and explicit scope agreement. Wholesale and liquidation concern US stock and US buyers, with stock location and fulfillment readiness included in the brief.
Help a Europe-based team plan external traffic to Amazon US with an English-language proposition, US audience fit and clear attribution. Connect the traffic plan to listing readiness, available inventory and a practical channel-review framework.
Review Amazon US campaigns for a European operating team, relating performance to US offer economics and stock. Keep marketplace, currency and account ownership explicit before recommending campaign changes or a recurring management scope.
Coordinate a defined marketplace introduction around audience, positioning, readiness and measurement. US launch work can draw on established Amazon experience; UK or EU-marketplace requests require separate discovery and an explicitly agreed delivery scope.
Evaluate product opportunities by destination country, channel and customer need rather than assuming one European assortment. Document evidence gaps, overlap with existing products and commercial dependencies before prioritizing investment in an expanded range.
Shape a Europe-based company's proposition for US buyers using US stock availability and fulfillment readiness. Define buyer segments, sales-material requirements and pilot reporting around the commercial conditions needed to evaluate viable US opportunities.
Assess surplus stock located in the US for a Europe-based owner and compare recovery routes to US buyers. Compare carrying costs, timing and net recovery; buyer sourcing and transaction coordination are included only through explicit scope agreement.
02 / English-language offers with accountable review
Connect messaging, acquisition and the next customer action for a defined audience. Local-language versions need client or qualified reviewer approval, not an assumption that English copy simply transfers.
Diagnose an English-language growth brief across positioning, acquisition and sales handoffs. Prioritize a defined country or buyer segment, with assumptions and dependencies visible instead of recommending an undifferentiated plan for all European markets.
Scope campaigns by buyer location, language, offer and conversion destination. Separate country-level learning and qualified-lead feedback; local-language creative requires client or qualified reviewer approval before it enters an agreed campaign testing plan.
Map English-language search intent to useful pages and decide when country-specific content adds real value. Define editorial ownership and local-language review dependencies before expanding beyond an approved English content and information-architecture scope.
Give English-language social content a clear audience and commercial role across a distributed team. Establish themes, market-specific next actions and approval responsibilities without assuming the same message suits every country or language community.
Review how an English-speaking buyer understands availability, pricing and the next step. Separate journeys when country or service differences matter, and test inquiry quality rather than treating every form submission as equally valuable demand.
Develop an English-language proposition and voice guidance for the audiences your team serves. Identify claims and terminology requiring adaptation, with local-language wording approved by the client or a qualified reviewer before publication.
Build editable English-language pages and inquiry workflows with explicit audience, currency and service boundaries. Scope multilingual structures, integrations and approval checkpoints separately so editorial ownership remains clear after the initial website launch and handover.
03 / Comparable views with country context intact
Preserve source definitions, currencies and market filters. A regional summary is useful only when its audience and limitations remain visible to the people making decisions.
Connect campaign spending with purchases or qualified opportunities while preserving country, currency and source definitions. Show conversion assumptions explicitly and distinguish platform attribution from business totals when distributed teams compare their commercial performance.
Review a European team's Amazon US performance with US stock and availability context. Keep other marketplace datasets separate, assessing access, definitions and expertise requirements in discovery before agreeing any broader analytical delivery scope.
04 / Distributed teams, named owners
Define what happens after a customer responds, including which team owns the conversation and which reviewer can approve the next change.
Coordinate qualification, CRM routing and follow-up across country teams or external partners. Document decision rights, language-review dependencies and reporting ownership so an English-language acquisition plan translates into a workable sales process after launch.
English-language work / Remote relationships
Explore distinct starting points for English-language positioning, acquisition and sales coordination. Delivery is remote, with the audience and actual service coverage defining each brief.
Sharpen a specialist B2B proposition and inquiry journey for a defined UK or international audience.
Explore LondonConnect English-language acquisition with qualification and sales ownership across a distributed commercial team.
Explore DublinStructure an international English-language offer while separating Dutch-language review and country-specific buyer routes.
Explore AmsterdamPractical approval boundaries
English drafting and a multilingual publishing structure are different deliverables. If a page needs Dutch or another local language, the client or a qualified reviewer must approve that version before publication. Translation, terminology, ongoing updates and final sign-off need owners and time in the plan. An English-approved claim is not automatically an approved claim for every audience or product context.
Your business supplies and approves service coverage, pricing, product facts and commercial terms. Where privacy, advertising, accessibility or another specialist requirement affects the project, we agree the appropriate review dependency and implementation responsibilities. I do not provide a blanket legal or compliance certification. Clear boundaries make a marketing project easier to estimate and help prevent a launch from depending on an unnamed reviewer at the last moment.
Shared written context / Focused review meetings
We agree the initial market, English-language scope, meeting overlap and decision-maker before starting. A written brief and action log let your colleagues and existing specialists contribute without requiring everyone to attend every call.
Review the offer, relevant pages, account reports and sales handoff. Record currencies, source definitions and which audience the evidence actually describes. A diagnostic produces findings, missing inputs and priorities; it does not automatically commit the business to a multi-country implementation or a new channel launch.
Agree tangible outputs such as a positioning framework, campaign requirements, an editable website journey, a measurement specification or a lead-routing process. Define production, integrations, local-language approval and specialist dependencies separately. Each output has a reviewer and acceptance checks that relate to the initial commercial question.
Review the agreed checks, document unresolved assumptions and assign ownership after delivery. Recurring support can add a regular review cycle with your team. Further countries, languages or marketplaces become explicit scope decisions, informed by evidence from the initial work rather than treated as automatic extensions of the same project.
Published projects / Delivered implementations
I designed and developed SupplyExit, my own B2B platform, with separate buyer and seller journeys, structured inventory pages, inquiry flows and editable content. The consultancy website case documents my own website's service and editorial architecture, reusable page sections and contact journey. Both show how I turn a business model into a working interface and maintainable content system. For teams managing Amazon US, the channel analytics case shows how I connected advertising, creators and external traffic in a shared reporting framework for a US marketplace bedding business.
Language, markets and scope
You work directly with me through scheduled reviews, a shared brief and written decisions. English-language scope supports teams in London, Dublin and Amsterdam, with the customer market, channels and owners named in the plan. We agree meeting overlap and approval responsibilities so distributed colleagues can contribute and keep delivery moving between calls.
A multilingual structure can be scoped, but local-language copy needs approval from the client or a qualified reviewer. We identify who translates, checks terminology and maintains later changes. That review is a delivery dependency, not an implied capability to independently approve every language. English-first work can remain a focused project on its own.
No. US Wholesale Growth Strategy and US Inventory Liquidation Strategy concern US stock and US buyers, even if the owner is in the UK, Ireland or the Netherlands. They are not domestic European liquidation services. Stock location, commercial constraints and any buyer sourcing or transaction coordination must be established explicitly before work is agreed.
Yes. We can define one audience, an English-language offer and a practical next customer action without starting campaigns or expanding to other countries. A diagnostic can identify what needs changing; implementation is agreed separately. If the website later needs another language or market journey, we scope the extra content, review and operational ownership.
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Marketing & Growth Consultant