Marketing and conversion

Growth Strategy and Marketing Audit

Understand what is limiting growth and turn the findings into a practical plan your team can execute.

Identify your main growth constraint

From the question to the next decision

Choose a step to see the details.

Diagnose the constraintAcquisition, conversion, salesCheck the fit
Prioritize the workEvidence, impact, resourcesExplore the scope
Build the roadmapActions, ownership, reviewSee what you receive

An approach to this service, not a reported client result.

When to bring me in

Is this the challenge you are facing?

I help businesses diagnose marketing and commercial problems before committing to the next round of spending or development. The review connects customer acquisition, the offer, conversion, sales, and the data used to manage performance.

You receive a view of where the main constraints sit, what evidence supports that diagnosis, and which changes deserve attention first. The plan is built around your goals and the resources available to act on it.

When this service is useful

Growth has slowed and the team has several competing explanations.
You are spending across channels without a clear order of priorities.
Different partners report results that do not add up to a useful business picture.
You need an experienced review before a launch, redesign, or major budget change.
Your marketing plan needs clearer ownership, metrics, and next steps.

The scope

What I work on

Business objectives, audiences, offers, acquisition channels, customer journey, sales stages, reporting, and operational constraints. I review the available data and identify where additional evidence is needed before making a major decision.

The recommendations distinguish immediate improvements from larger projects. Each priority has a reason, a proposed action, and a way to evaluate progress.

Usable outputs / Agreed responsibilities

What you receive

A structured diagnosis, an opportunity map, a prioritized roadmap, measurement requirements, and a working plan for your team. Implementation support can follow where the project requires it.

Focused consultation

Review one decision, the evidence available, and useful next actions. Implementation is not included in a consultation.

Explore consultation

Audit and roadmap

A deeper diagnosis with evidence, hypotheses, priorities, and a practical plan. Execution is agreed separately.

Explore a diagnostic

Implementation or ongoing support

Deliver agreed work, or establish a recurring review cycle with clear responsibilities for me, your team, and other specialists.

Explore project support

Evidence and limitations

How we evaluate the work

The audit is evaluated by the clarity of the diagnosis, priorities, and implementable roadmap. Commercial outcomes are reviewed after changes are made, using agreed definitions and available evidence.

Why work with me

A connected commercial view

My experience combines marketing leadership, analytics, and operational work. That helps me assess how a marketing recommendation fits the wider business and what is required to put it into practice.

View the full service catalogue Explore the relevant industry

Website Conversion and Customer Journey Optimization

Help more of the right visitors understand your offer and take a meaningful next step.

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Marketing and Sales Performance Analytics

Turn marketing and sales data into reporting your team can use to make decisions.

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Marketing and Sales Operations

Give marketing and sales a clear process for turning inquiries into qualified opportunities and coordinated action.

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Clear expectations

Questions before we start

What if our data is incomplete?

The audit can still identify issues in the offer, journey, and process. I separate findings supported by data from hypotheses and specify which information would improve the decision.

Will the audit include an implementation plan?

Yes. The agreed output includes priorities and next steps. Detailed execution, campaign management, or development is scoped separately.

Can you review the work of our current team?

Yes. The review can be used to align the team around shared priorities and provide an external perspective on performance and opportunities.