United States / Remote consulting and delivery

Marketing and growth consulting for United States businesses

I help US brands and specialist businesses connect acquisition, conversion and commercial data. Start with the product or service you need to grow, then define the work that will improve the next customer decision. Amazon campaigns, websites, reporting and sales handoff can be scoped together or separately. Delivery is remote, with clear responsibilities and an agreed review schedule.

A useful US project brief

Start with the economics, not a list of channels

Describe what you sell, who buys it and where the transaction happens. For a product business, include priority SKUs, selling prices, discounts, returns, stock locations and replenishment constraints. Distinguish Amazon US, your own website and wholesale: each can have a different margin structure and buying journey. For services, explain the target account, typical inquiry, qualification criteria and sales cycle. A nationwide offer and a locally delivered service need different targeting and page structures.

Then identify the decision: whether to increase spend, launch a range, repair the inquiry flow or release cash from slow stock. Share recent reports with dates, currency and definitions rather than an isolated dashboard screenshot. If the data is incomplete, the first deliverable may be an evidence checklist. We agree a budget boundary, an internal owner and a review window before turning the question into work. Those constraints help keep a focused engagement from becoming an open-ended marketing overhaul.

For a multi-state service offer, explain where your team can fulfill the promise and who handles each inquiry. For a distributed product team, name the person who can confirm stock and approve pricing. These practical details can change which acquisition test is worth running first.

01 / US marketplace and product economics

Amazon growth

Connect acquisition with product readiness, available stock and the economics of each route to market. Wholesale and liquidation below concern US inventory and US buyers.

Amazon External Traffic

Plan off-Amazon acquisition for US listings around offer readiness, audience intent and available stock. Keep external-channel attribution separate from Seller Central sales when judging whether additional traffic deserves investment.

Service-specific market briefs.

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Amazon Advertising and Campaign Optimization

Review US Amazon campaigns alongside SKU margins, conversion and replenishment. Prioritize account changes and testing questions without treating a favorable advertising ratio as proof that the whole assortment is profitable.

Service-specific market briefs.

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Amazon and Marketplace Product Launches

Coordinate a US product introduction across positioning, listing readiness, stock availability and traffic. Define launch checkpoints and measurement before committing promotional spend, with responsibilities assigned across your team and partners.

Service-specific market briefs.

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Product Line and Assortment Growth

Compare US assortment opportunities using customer demand, existing product overlap and channel economics. Separate a promising category hypothesis from a purchase commitment, and identify evidence needed before extending the range.

Service-specific market briefs.

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US Wholesale Growth Strategy

Build a proposition for US buyers using US stock availability, assortment, commercial terms and fulfillment readiness. Define buyer profiles, sales-material requirements and a pilot pipeline rather than promising distributor placements.

Service-specific market briefs.

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US Inventory Liquidation Strategy

Assess surplus stock held in the US and recovery routes to US buyers. Compare carrying costs, condition, timing and net recovery; buyer sourcing or transaction coordination requires an explicitly agreed scope.

Service-specific market briefs.

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02 / Acquisition through to the customer decision

Marketing and conversion

Make the offer, acquisition plan and next customer action work together. Choose the services that address the actual bottleneck rather than commissioning every channel at once.

Growth Strategy and Marketing Audit

Diagnose where a US growth plan loses commercial traction across channels, offers and handoffs. Receive evidence-led priorities, dependencies and decision criteria before choosing which implementation work your team should fund.

Service-specific market briefs.

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SEO Strategy and Organic Growth

Map US search intent to useful service, product and editorial pages. Separate national topics from genuine location-specific offers, with content priorities that explain customer value rather than multiply near-identical city pages.

Service-specific market briefs.

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Social Media Strategy

Give social content a defined role in explaining your US offer and supporting acquisition. Establish audience questions, content themes, approval ownership and meaningful next actions before expanding the publishing schedule.

Service-specific market briefs.

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Website Conversion and Customer Journey Optimization

Examine how US visitors move from campaign or search page to purchase or inquiry. Prioritize offer clarity, form friction and sales routing, with tests connected to customer quality rather than submission volume.

Service-specific market briefs.

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Brand Positioning and Tone of Voice

Clarify why a US buyer should choose your offer and which evidence supports that choice. Develop messaging priorities and practical voice guidance that sales, advertising and website contributors can apply consistently.

Service-specific market briefs.

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Conversion Focused Website Development

Build editable pages and inquiry journeys around the way your US business sells. Agree responsive layouts, integrations, content ownership and launch checks so the website supports a usable handoff to sales.

Service-specific market briefs.

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03 / Decisions with traceable evidence

Analytics

Keep acquisition metrics, business sales and inventory constraints connected without assuming different platforms measure the same event.

Marketing and Sales Performance Analytics

Connect US campaign costs with purchases or sales stages using agreed definitions and review periods. Distinguish platform attribution from business totals and expose missing feedback before treating a dashboard as decision-ready.

Service-specific market briefs.

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Amazon Growth and Inventory Analytics

Review US Amazon traffic, conversion, stock movement and availability together. Identify when a sales change reflects demand, supply or promotional conditions, then prioritize SKU-level questions for marketing and operations owners.

Service-specific market briefs.

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04 / Ownership after the first inquiry

Operations

A channel plan needs a workable response process. Make the handoff between marketing, sales and operational owners visible.

Marketing and Sales Operations

Define qualification, routing and follow-up ownership for US inquiries across teams or time zones. Document the CRM handoff and reporting cycle so marketing activity can be reviewed against actual sales progress.

Service-specific market briefs.

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Six US starting points / All delivered remotely

Explore six US city contexts

Explore practical starting points for city-based teams, from specialist service positioning to consumer-brand acquisition. Each engagement is delivered remotely around the markets you serve.

New York City

Connect a complex B2B offer with qualified inquiries and a clear sales conversation.

Explore New York City

Chicago

Connect product assortments, US wholesale materials and buyer qualification in one commercial plan.

Explore Chicago

Boston

Explain a specialist service clearly before asking prospective buyers to book a discussion.

Explore Boston

Austin

Test a new offer with a focused acquisition plan and explicit learning checkpoints.

Explore Austin

Miami

Separate buyer segments and inquiry routes when a US offer serves several audiences.

Explore Miami

Los Angeles

Bring consumer-brand messaging, creator traffic and product availability into the same review.

Explore Los Angeles

Remote delivery / Defined responsibilities

From commercial question to usable deliverables

We agree overlap with your US team rather than assume full-day availability across every time zone. Written decisions, a shared action list and named reviewers keep work moving between calls. Account access and specialist dependencies are scoped before execution, not discovered at handover.

Establish the baseline

Review the relevant accounts, pages, product exports or sales records. Define what each metric means and which costs are included. The output is a short problem statement, evidence gaps and a prioritized set of hypotheses, with enough context for your team to challenge the assumptions.

Choose and deliver the agreed work

A diagnostic produces findings and a roadmap; implementation is a separate commitment. Depending on scope, deliverables can include campaign requirements, a measurement framework, revised page journeys, buyer profiles or an inventory action list. Each has an owner, review point and acceptance criteria rather than an undefined promise to improve growth.

Review and hand over

Compare the work with the baseline and record what remains uncertain. Handover includes the agreed documentation, outstanding dependencies and the next decision. Recurring support adds a scheduled review cycle, not an assumption that every channel and production task is included.

Published projects / Practical deliverables

Reporting frameworks and B2B journeys in practice

The Amazon channel analytics case describes reporting for a US marketplace bedding business, keeping channel-attributed sales separate from Seller Central totals. The deliverable connected advertising, creators and external traffic in a shared review framework, preserving the meaning of each source. SupplyExit is my own B2B platform project: I designed and developed distinct seller and buyer journeys, structured inventory pages, inquiry flows and editable content. Together, these projects show how I connect commercial questions with reporting and a working customer interface. Your brief determines which of those methods and deliverables will be useful next.

Fit, evidence and delivery boundaries

Questions before starting US work

Do you have a US office or work onsite?

You work directly with me remotely through online reviews and written coordination. We agree meeting overlap, access, feedback deadlines and the internal decision-maker before starting, so a distributed team knows how to get decisions made without depending on continuous calls.

Can we start with one problem instead of a full retainer?

Yes. Bring one decision, such as whether a product needs more traffic or whether inquiries are reaching the right owner. A consultation clarifies next actions; a diagnostic develops a deeper evidence-based roadmap. Neither automatically includes implementation. We can define a separate project once the problem and dependencies are clearer.

Can a company based outside the US use these services?

Yes, where the brief concerns its US customers or operations. For wholesale and liquidation, this means US stock and US buyers, not a domestic stock-disposal service in another country. Pricing, fulfillment and relevant specialist advice remain explicit dependencies, and buyer outreach or transaction coordination is included only when agreed.

Will you guarantee revenue, rankings or a stock sale?

No. We agree deliverables and the evidence used to evaluate them, not a guaranteed commercial outcome. Demand, availability, pricing and execution all affect results. A reporting framework should show its assumptions and limitations; an inventory plan should compare recovery scenarios without promising a buyer, fixed recovery price or sale date.

How do you work with our existing agency or internal team?

We document who owns strategy, production, account changes, sales follow-up and final approval. I can provide a diagnostic or coordinate an agreed workstream alongside existing specialists. Your team retains responsibility for business claims and required specialist reviews. The useful boundary is clear ownership, not replacing everyone involved in the customer journey.

Let's talk

Bring the US decision you need to make next

  • Share the offer, target customers and channels involved
  • Identify the commercial question and the evidence already available
  • We agree scope, responsibilities, timing and fees before work begins
David Demid in a black suit
David Demid

Marketing & Growth Consultant