Amazon growth
Make Amazon campaign decisions with a clearer view of product performance, advertising efficiency, and growth priorities.
Choose a step to see the details.
When to bring me in
I help Amazon brands review and improve advertising campaigns in the context of their wider business. The aim is to understand where advertising supports valuable sales, where spend is being wasted, and where changes to the product or offer need to come before a larger budget.
An advertising account can look efficient while missing growth opportunities. It can also generate strong attributed sales while supporting products with weak margins or limited availability. I bring these questions into the campaign review so the next decision has a clear commercial reason.
The scope
I review campaign structure, targeting, search query performance, product priorities, budgets, and reporting. I also assess whether conversion issues, pricing, stock availability, or the wider traffic mix are limiting performance.
The recommendations are translated into a campaign plan with clear priorities. In an implementation or management engagement, the work includes agreed account changes and ongoing reviews.
Usable outputs / Agreed responsibilities
A structured account review, an optimization backlog, budget and product priorities, reporting requirements, and a practical next-step plan. Ongoing support creates a regular cycle for evaluating performance and adjusting campaigns.
Review one decision, the evidence available, and useful next actions. Implementation is not included in a consultation.
Explore consultationA deeper diagnosis with evidence, hypotheses, priorities, and a practical plan. Execution is agreed separately.
Explore a diagnosticDeliver agreed work, or establish a recurring review cycle with clear responsibilities for me, your team, and other specialists.
Explore project supportEvidence and limitations
We review ACOS, ROAS, advertising spend, sales, and available margin and stock data using a consistent scope and period. Launch and mature products can require different targets. ROAS is not profit.
Clear expectations
Yes. I can provide an audit, strategic review, or ongoing support alongside your internal team or existing partners, with clear ownership of recommendations and changes.
No. The target depends on the product, margins, maturity, and purpose of the campaign. A launch and an established product can require different investment decisions.
Yes. Where relevant, I review how external demand and Amazon campaigns fit together, with external campaign work scoped separately.
Professional recommendations
Recommendations focused on Amazon experience and data-led research.
I recommend David for any opportunity that leverages their expertise in the US market, management skills, and Amazon experience. They are a reliable, insightful, and driven professional who will exceed expectations.
I like David's deep understanding of Amazon algorithms. His research is based on numbers and concrete data. I see him as a good example of head of sales for the US market.
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Marketing & Growth Consultant
