Amazon PPC portfolio: seven documented projects
Seven projects from my earlier Amazon portfolio, with original seller reports, advertising metrics, and a clear distinction between total store sales and PPC-attributed sales.
- Client
- Amazon seller accounts / historical portfolio
- Period
- 2020-2022; individual reporting windows listed below
- Contribution
- Amazon PPC work; historical seller and advertising reports retained as portfolio evidence
Seven projects. 23 original screenshots.
Seven Amazon projects spanning accounts with $42,592.65 to $22,667,236.00 in ordered product sales across their reporting periods. Original reports show store performance alongside campaign spend, attributed sales, ACOS and ROAS.
The portfolio result
My earlier Amazon PPC portfolio spans smaller seller accounts and large multi-product operations. The seven projects below present original Seller Central reports and campaign snapshots, with results and reporting periods visible in the source images.
The stores I worked with recorded $42,592.65 to $22,667,236.00 in ordered product sales over their respective reporting periods. The portfolio shows experience across different account sizes, product volumes and advertising budgets.
Each project presents store sales and advertising performance in their own reporting views, making account scale and campaign economics easy to review.
Project 1: $1.80M in seller sales
For 1 February 2021 - 28 February 2022, Seller Central recorded $1,801,438.50 in ordered product sales, 32,163 units, and 27,244 order items.
Seller sales and PPC delivery
Four original views. Seller period: February 2021 - February 2022; advertising period: January - February 2022.
Seller Central sales for 1 February 2021 - 28 February 2022; screenshot captured in April 2022.
The separate advertising report for 5 January - 24 February 2022 shows:
| Advertising measure | Reported value |
|---|---|
| Spend | $64,150.93 |
| Attributed sales | $131,579.09 |
| ACOS | 48.75% |
| Attributed orders | 1,917 |
| Clicks | 29,580 |
| CPC | $2.17 |
The store report covers February 2021 - February 2022; the PPC report details advertising performance for January - February 2022.
Project 2: $326.4k in seller sales
The account recorded $326,400.10 in ordered product sales, 6,203 units, and 5,224 order items. The report was captured on 4 April 2022, with the date selector set to 1 November 2021 - 5 April 2022.
Seller growth and advertising context
Four original views. Precisely dated seller results and Lifetime advertising totals remain separate.
The sales graph shows stronger daily volume toward the end of the reporting period.
The advertising dashboard's Lifetime view recorded $106,952.70 in attributed sales, $58,971.34 in spend, 1.81 ROAS, and 1,894 attributed orders. The displayed chart shows activity from November 2021 into April 2022.
Together, the store and advertising views show the account's commercial scale and campaign delivery, with each reporting window labeled.
Project 3: $68.4k and a prior-year comparison
For 31 December 2021 - 8 March 2022, the seller report recorded $68,380.95 in ordered product sales, 1,519 units, and 1,486 order items.
Prior-year comparison and PPC reports
Four original views: the year-on-year store comparison and January - February 2022 advertising performance.
The same date range one year earlier recorded $1,967.35 and 54 units. Seller Central displays 3,375.79% year-on-year growth in ordered product sales, from $1,967.35 to $68,380.95.
The PPC report for 5 January - 19 February 2022 recorded $48,112.35 in attributed sales, $27,599.09 in spend, 1.74 ROAS, and 1,059 attributed orders.
Project 4: $42.6k in seller sales
For 15 September - 14 December 2021, the account recorded $42,592.65 in ordered product sales, 738 units, and 611 order items.
Seller delivery and Lifetime advertising
Three original reports: two seller views and one advertising overview.
The advertising dashboard's Lifetime view recorded $10,518.23 in attributed sales, $3,748.95 in spend, and 2.81 ROAS, with chart activity concentrated in November and December 2021.
The reports pair store sales with advertising efficiency, including 2.81x return on recorded ad spend in the Lifetime view.
Project 5: $4.076M and 44% reported growth
The Seller app recorded $4.076M in product sales under Last 12 months, with 44% growth versus the previous period. My original portfolio labels this project 2020-2021; the chart begins at 1 July 2020 and runs to the capture day's displayed "today".
Mobile seller reports / overlapping windows
Three retained images: the combined report and both individual mobile views. No advertising report is available for this group.
The same account's Year to date view shows $1.995M and 14% growth versus last year.
The two Seller app views show substantial account scale and positive growth across both the trailing-year and year-to-date comparisons.
Project 6: $1.85M in a defined 2021 window
For 28 April - 31 July 2021, Seller Central recorded $1,852,312.10 in ordered product sales, 37,428 units, and 33,844 order items.
A defined 2021 seller-sales window
Two original Seller Central views for 28 April - 31 July 2021: sales summary and comparison table.
Seller Central summary and comparison table: $1,852,312.10 in ordered product sales.
The account recorded $1.85M in ordered product sales and more than 37,000 units across the April-July reporting window, demonstrating the operating scale of this portfolio project.
Project 7: $22.67M in seller sales
The largest seller report records $22,667,236.00 in ordered product sales, 518,385 units, and 471,727 order items for 9 January - 31 October 2020.
Large seller account / separate Lifetime context
Three original reports. The 2020 seller window is distinct from advertising totals spanning 2016-2021.
The accompanying advertising report is Lifetime, with a chart spanning 2016-2021. It shows $25,686,095.06 in attributed sales, $10,046,810.09 in spend, 2.56 ROAS, and 39.11% ACOS.
The 2020 Seller Central report shows the store's sales during the defined window. The 2016-2021 Lifetime advertising view provides the account's broader historical advertising context.
Portfolio outcome
Seven projects show the range of my earlier Amazon work, from developing smaller accounts to working with high-volume, multi-product stores. Five galleries include advertising metrics; two focus on seller performance.
The portfolio brings together store scale, campaign spend, attributed sales, ACOS and ROAS. This experience underpins my current approach to Amazon growth: connect campaign performance with the commercial context of the business.
Source notes
My original portfolio archive and retained Seller Central and Amazon Ads screenshots, reviewed on 8 October 2026. Reporting dates and metrics are shown with each project.
All 23 original screenshots are included across seven galleries: seller graphs, comparison tables, mobile reports, advertising overviews and campaign breakdowns. Each image is available in full size, with its original dates and figures preserved.
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Original Seller Central and Amazon Ads reports from my 2020-2022 portfolio. Each project includes its reporting period; Lifetime advertising views provide the account's broader historical context.
