672 reported leads at EUR 0.87 CPL for a legal-services campaign
My paid-media work included multi-market legal-service acquisition. The selected Brazil campaign delivered 672 platform-reported leads at EUR 0.87 CPL during the reviewed window.
- Client
- Legal services company / international acquisition
- Period
- Reporting window 1 June - 8 October 2026
- Contribution
- Paid-media campaign work and performance review
Campaign result
The Brazil campaign delivered 672 leads at EUR 0.87 CPL. A separate service-line lookalike campaign delivered 1,440 leads at EUR 1.40 CPL. Campaign-level reporting made acquisition volume and cost clear across markets for 1 June - 8 October 2026.
The result
The acquisition work produced measurable campaign results across markets. In the reviewed window, the selected Brazil campaign delivered 672 platform-reported leads at EUR 0.87 CPL, while a separate lookalike campaign recorded 1,440 leads at EUR 1.40 CPL.
I worked on paid-media campaigns for the business and reviewed performance by market and service line. Keeping those segments separate made the results useful for the next acquisition decision, rather than masking them behind one blended CPL.
The challenge
The business needed a clear view of acquisition across different markets and service lines: where inquiries were coming from, what each campaign cost and which audiences delivered volume.
My work focused on lead generation and market-level performance review, making inquiry volume and acquisition cost useful for the next campaign decision.
Campaign structure
The reviewed campaigns separate markets and service lines, including 1% lookalike lead-generation tests. Brazil, the UK and Israel appear as distinct reporting groups rather than being blended into a single headline CPL.
Service lines are labeled A and B within the same legal-services business.
Reported campaign results
The table covers 1 June - 8 October 2026; campaign labels also identify their launch month.
| Selected campaign | Reported leads | Cost per lead |
|---|---|---|
| Brazil / service A / August launch | 672 | EUR 0.87 |
| Service B / July lookalike test | 675 | EUR 2.50 |
| Service A / June lookalike test | 1,440 | EUR 1.40 |
| UK / service A / September launch | 45 | EUR 4.71 |
| UK / service B / September launch | 18 | EUR 5.57 |
| Israel / service A / September launch | 90 | EUR 2.44 |
| Israel / service B / September launch | 42 | EUR 2.39 |
The Brazil service A campaign delivered the lowest CPL among these examples: 672 leads at EUR 0.87 each.
What the campaigns achieved
The campaigns generated inquiries across distinct audiences and geographies. The service A lookalike campaign delivered the strongest lead volume among these examples, with 1,440 leads at EUR 1.40 CPL. The Brazil campaign paired substantial volume with the lowest acquisition cost.
Reviewing each market and service line separately gave the business a clear view of campaign economics. That is the foundation for comparing acquisition costs and deciding where to focus the next round of testing.
The reporting uses Meta's 7-day click or 1-day view attribution setting.
Source notes
Meta Ads campaign reporting for 1 June - 8 October 2026, reviewed on 8 October. The table presents seven campaigns by market, service line, lead count and cost per lead.
Related expertise
Paid media, Service business growth and Conversion optimization.
Meta Ads campaign results for 1 June - 8 October 2026, reviewed by market and service line. Lead counts and CPL use the platform's campaign reporting.
