Ireland / Remote consulting and delivery
I help Irish brands plan a focused external traffic test for their Amazon US products. The work joins the intended audience, product proof and buying destination before deciding which creative or channel deserves investment.
A brand exploring US acquisition can be offered several channels before it has a usable traffic brief. I begin with the product the team wants to grow, the customer use case and the reason an external message could help. We establish what customers should understand before they click and what the Amazon destination must confirm. This creates a smaller, more useful test. The Irish team can agree the creative, approval owner and spending boundary without assuming a full multi-channel launch is required. Available measurement is defined before activation, with source-platform behavior and Amazon reporting retained as separate evidence for the decision.
Identify the audience question the test should resolve. A product comparison, use demonstration or new use case each needs different evidence. Give the creative team a defined customer task rather than a broad request for more exposure.
Check the selected Amazon.com product, variation, offer and availability with the responsible owner. Identify missing explanations before the creative is finalized. The campaign should not spend its test budget discovering a destination problem the team could verify in advance.
Define the reporting available and the next budget decision. Keep attribution periods and source context visible. The review should explain whether to repeat, revise or stop the route, rather than assume every external click contributed equally to total account sales.
The project is delivered remotely in English with your Irish brand and creative owners and the person managing the US listing. It can cover the traffic brief, destination audit and a scoped review. Production and paid activation are assigned explicitly so the team knows what is ready and what depends on another partner.
Agree the customer, selling market and business question. Review the available source material with the responsible owner, and identify inputs that would change the recommendation. The project begins with a shared brief rather than an assumed list of channel or technology tasks.
Set the outputs, approval points and implementation responsibilities. Separate what can proceed from work that depends on another decision. Keep the scope and change record visible so your team can review progress without reconstructing the project from messages.
Check the agreed deliverables against the original question, record the relevant findings and assign the next action. Where ongoing measurement is part of the scope, document the source, review window and owner before the project moves into the next cycle.
See how I approach the work before we define your project.
Explore the published project, the work delivered and the supporting evidence. See the business question, the decisions I made and the deliverables that moved the work forward.
Read the project caseNo. A well-defined first test can be more useful than a broad launch. We choose the customer question and destination first, then scope the channel and production needed to answer it.
You work directly with me remotely, with written decisions, named review owners and agreed meeting windows. The proposal defines the outputs and implementation responsibilities around your team and the customer market being served.
Let's talk
Prefer messaging first?
WhatsApp
Marketing & Growth Consultant