Canada / Remote consulting and delivery
I help Canadian brands build an external acquisition route for their Amazon US offer. The campaign must reach the intended US customer, show the right product and land on a destination that supports the promise. Audience, creative, availability and reporting are reviewed together before traffic is expanded.
Cross-border brand activity can lose clarity when the same social presence or website serves Canadian and US customers. A product message may be relevant to both, while the buying destination, available variation or commercial offer is not. I map that distinction from the first campaign message to the actual Amazon.com product or Store destination. We then choose the traffic test around a defined US buying scenario. The brief identifies which audience is intended, what customers should understand before clicking and how the page confirms the product claim. Canadian domestic activity remains distinguishable in targeting and reporting. That is more useful than combining all external clicks into one growth number and hoping the destination resolves the differences.
Review links used in ads, creator material and brand pages. Make it clear when the customer is being directed to the US offer, and verify the selected product or variation. Avoid sending Canadian and US audiences through an indistinguishable route when availability or buying conditions differ.
Tie each message to a product use case and approved evidence. Show creative partners the destination customers will actually see, not only the brand's preferred product story. This makes it easier to catch unsupported claims, missing explanations and promoted variations that cannot support the planned activity.
Retain the channel, tagging and reporting period for the test. Compare source behavior with available Amazon evidence and total product context, keeping those views separate. The decision is whether the acquisition route deserves another investment, not whether platform totals can be added into a larger-looking result.
I work remotely with the Canadian brand team, creative owner and Amazon US operator. We define the product set, destination, budget boundary and stock approval before launch. The engagement can cover a journey audit, an external traffic brief or a scoped test review. Production and media implementation responsibilities are named explicitly.
Agree the customer, selling market and business question. Review the available source material with the responsible owner, and identify inputs that would change the recommendation. The project begins with a shared brief rather than an assumed list of channel or technology tasks.
Set the outputs, approval points and implementation responsibilities. Separate what can proceed from work that depends on another decision. Keep the scope and change record visible so your team can review progress without reconstructing the project from messages.
Check the agreed deliverables against the original question, record the relevant findings and assign the next action. Where ongoing measurement is part of the scope, document the source, review window and owner before the project moves into the next cycle.
See how I approach the work before we define your project.
Explore the published project, the work delivered and the supporting evidence. See the business question, the decisions I made and the deliverables that moved the work forward.
Read the project caseYes. The work can clarify US buying routes within the existing brand experience. We assess where a market selector, a dedicated campaign page or a direct Amazon link is useful instead of assuming the entire website needs to be rebuilt.
You work directly with me remotely, with written decisions, named review owners and agreed meeting windows. The proposal defines the outputs and implementation responsibilities around your team and the customer market being served.
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Marketing & Growth Consultant