United States / Remote consulting and delivery
I review Amazon US campaigns through the products they sell, the stock available and the contribution left after acquisition. The goal is a clear account decision: what to protect, what to cut, what to test and what must improve before additional budget is justified.
The commercial starting point
A US seller can show a healthy blended advertising ratio while individual variations consume margin or run out of stock. I separate the account into commercially useful groups: established products, launches, branded demand, non-branded discovery and inventory-constrained SKUs. Each group needs its own reason to receive budget. The starting point is a dated account export alongside current product economics, not a screenshot of one favorable day. For Amazon.com work, I align the reporting currency, attribution window and period before comparing campaigns with business sales. We review fees, discounts, returns and the product cost assumptions your team uses. This creates a practical decision boundary for campaign changes. Your finance or commercial owner approves the cost model, while campaign ownership and review cadence remain explicit.
Branded search can make an account look efficient without showing whether it is finding new customers. Review branded and non-branded search terms separately, then distinguish defensive coverage, category demand and product targeting. Budget should follow a defined job rather than reward whichever campaign has the cleanest headline ratio.
A mature SKU, a new variation and an overstocked item do not automatically deserve the same ACoS target. Build a working threshold from the product's approved contribution assumptions, then check whether the expected acquisition cost supports the commercial objective. A fixed account-wide percentage can obscure the trade-off.
Review availability at the advertised variation, expected replenishment and the role of the item in the assortment. Reducing spend on a product that cannot support demand may be more useful than another bid adjustment. Record the stock decision so campaign changes can be interpreted at the next review.
How we work
The engagement can be a focused audit, an agreed implementation sprint or recurring account review. I work remotely with the account owner and the people responsible for product economics and replenishment. The scope names the campaigns, reporting period, access level and approval process; account-wide management is not silently bundled into a diagnostic.
Reconcile campaign exports, business reporting and the SKU map. Identify date, currency or attribution differences before classifying waste. Agree which cost inputs are confirmed and which need the commercial team's decision.
Create an ordered change list with evidence, expected purpose, responsible owner and a review condition. Search-term exclusions, campaign separation and budget reallocation are evaluated alongside listing and inventory issues.
Keep a change log and compare an appropriate subsequent period. Review spend, attributed sales, broader product performance and available stock together, so a favorable advertising metric does not conceal a weaker business outcome.
See how I approach the work before we define your project.
Explore the published project, the work delivered and the supporting evidence. See the business question, the decisions I made and the deliverables that moved the work forward.
Read the project caseYes. A team in Canada, the UK or elsewhere can use this US marketplace scope. We establish the account currency, reporting owner and review schedule together; the seller's headquarters is not treated as a different marketplace.
Share the product range, the account question, a recent reporting period and the cost model your team uses. Start with scoped exports or agreed access rather than personal credentials. I identify missing inputs before proposing account changes.
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Marketing & Growth Consultant