Start with the customer and the commercial decision
An Irish team preparing or developing a US marketplace offer needs an account brief that can guide both leadership and the operator. I start with the range, the customer question and the decisions the brand is prepared to make. That avoids commissioning a broad account overhaul before the product priorities are understood.
The review distinguishes launch activity from established demand and identifies the source reports that support each recommendation. US prices, costs and stock assumptions stay attached to the relevant products. The result is a usable account plan with an approval route, not simply a list of settings to copy into the advertising console.