Canada / Remote consulting and delivery
I help Canadian brands make better Amazon US advertising decisions without mixing the team's location with the marketplace being measured. Campaign reporting, approved product costs and US stock availability come together in one review, with a clear owner for budget and product decisions.
The useful starting point is the Amazon.com business, not a blended North American dashboard. A Canadian brand may discuss performance in CAD while the advertising account and US selling reports use USD. I establish how those views relate before comparing returns or recommending a campaign target. Your finance owner approves any conversion method and the treatment of product costs. I then trace responsibility from the Canadian commercial team to the people managing campaigns and US availability. If a campaign promotes a variation awaiting replenishment, another bid change may not resolve the problem. The brief connects account structure, source reporting and inventory ownership so the recommendation reaches the person who can act on it.
Retain the original currency and period for each source. Compare like-for-like campaign measures before creating a management summary, and document where currency conversion enters the model. This prevents an exchange-rate or reporting-scope difference from being interpreted as an improvement in advertising efficiency.
Set budget decisions against the costs and selling conditions approved for the US assortment. Do not import a Canadian margin assumption simply because the brand is headquartered there. Review variation roles, discount activity and available stock alongside the campaign evidence.
Assign the budget, listing and replenishment questions to named owners. Keep a short change log with the purpose of each adjustment and the next review condition. The Canadian team should see which account actions are ready and which depend on a product or operations decision.
The engagement is delivered remotely with the Canadian commercial lead and the owners of the Amazon US account and stock records. We can begin with scoped exports, reconcile the product and campaign map, and agree an ordered audit or optimization cycle. Domestic Amazon.ca work is a separate marketplace brief, not an assumed extension of this engagement.
Agree the customer, selling market and business question. Review the available source material with the responsible owner, and identify inputs that would change the recommendation. The project begins with a shared brief rather than an assumed list of channel or technology tasks.
Set the outputs, approval points and implementation responsibilities. Separate what can proceed from work that depends on another decision. Keep the scope and change record visible so your team can review progress without reconstructing the project from messages.
Check the agreed deliverables against the original question, record the relevant findings and assign the next action. Where ongoing measurement is part of the scope, document the source, review window and owner before the project moves into the next cycle.
See how I approach the work before we define your project.
Explore the published project, the work delivered and the supporting evidence. See the business question, the decisions I made and the deliverables that moved the work forward.
Read the project caseYes. The model can support your internal reporting while retaining the currency and definitions of the US source data. We agree the conversion method and cost ownership rather than silently combining figures from different marketplaces.
You work directly with me remotely, with written decisions, named review owners and agreed meeting windows. The proposal defines the outputs and implementation responsibilities around your team and the customer market being served.
Let's talk
Prefer messaging first?
WhatsApp
Marketing & Growth Consultant