Toronto, Canada / Remote delivery
Give buyers a clear reason to contact your team, whether they are in Canada or the US. I design and develop websites that explain complex services, separate different customer journeys and turn an inquiry into a useful starting point for sales. Positioning, UX and implementation follow one brief.
Explore the decisions behind the build.
Canadian market / Cross-border clarity
For a Toronto company serving more than one market, the useful question is not how often the website mentions Toronto. It is whether a buyer can understand the offer, the markets you actually support and the information needed to start a conversation. I turn that into a practical page and inquiry structure.
Separate enterprise and smaller-business offers when the sales process differs. A distributor, a service buyer and a potential partner should reach relevant information without sorting through one long generic page. Use service and industry pages only where the offer genuinely changes.
If your business publishes prices or packages, make CAD and USD explicit. Explain which services, delivery arrangements and contact routes apply to each market. English and French content can be scoped where your audience needs it; translation, review and ongoing ownership are planned together.
Capture the service required, business context and contact details, then route them to the agreed owner or system. Start with a small useful form. Additional qualification can happen in follow-up instead of blocking every first inquiry behind an extensive questionnaire.
Direct collaboration / Eastern Time reviews by agreement
I work remotely with your Toronto team, combining scheduled reviews with a written brief and clear decisions. The work can start with a new site, a service-page rebuild or a focused inquiry-flow project. Existing tools and content responsibilities are reviewed before choosing the implementation.
Review the existing website, priority customer types, market coverage and what happens after a form is sent. Define the primary action for each page and the fields the sales team genuinely uses. This becomes the scope rather than a speculative list of features.
Connect responsive layouts, structured service content and approved integrations. Netlify Visual Editor can support visual page changes; Sanity can support a separate editorial workflow where needed. I choose the content setup around who will maintain the site.
Test forms, routing, mobile layouts, keyboard access and the agreed analytics events. Review indexing, canonical URLs and redirects, then document editing and ownership. The launch check follows the inquiry from the page through to its destination, not just to a success message.
Built by me / Delivered implementations
SupplyExit shows how I separate different commercial audiences. DavidDemid.com shows the service, case and editorial architecture behind a consultancy website. Both are my own projects, developed from the business model through the working interface.
Separate seller and buyer entry points, structured inventory pages and dedicated inquiry paths. Sanity articles and Git-backed visual page editing give different content workflows a clear role.
Explore the B2B platform case
A consistent service catalogue, reusable page sections, case studies and protected contact handling, with schema-driven editing through Netlify Visual Editor.
Explore the consultancy platform caseScope and working relationship
The service is delivered remotely, not from a Toronto office. You work directly with me through online reviews, a shared project brief and an agreed schedule. We define overlap with your team before the project starts.
Yes, where its integration options support the agreed workflow. I review the current setup before estimating the work. A working integration includes field mapping, routing, confirmation states and a test submission received at the intended destination.
I include keyboard use, readable layouts, form labels and clear feedback in the implementation brief. Ontario has specific website accessibility requirements for designated public-sector organizations and businesses or non-profits with 50 or more employees. We establish the applicable review scope before estimating any specialist audit. Ontario's website accessibility guidance explains the requirements and exceptions.
Yes. Start with the same page where the offer is the same. Create separate versions when pricing, availability, language or the customer journey actually differs. I avoid duplicating a full site just to change a country name.
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Marketing & Growth Consultant