Ireland / Remote consulting and delivery
I help Irish brands evaluate an Amazon US product introduction before committing to a full launch program. The research connects the customer problem, relevant alternatives and product proof with the practical requirements the team must resolve.
An early US opportunity needs a decision-ready research question. I define what the team is trying to establish: the product's role, the intended buyer, an unmet use case or the evidence behind differentiation. That keeps the work focused on a real commitment rather than an extensive category document with no clear conclusion. The findings become a launch brief covering the proposition, content requirements, variation logic and outstanding readiness inputs. The Irish commercial owner can see what supports the idea and which decisions belong to product, operations or specialist review before implementation begins.
Compare the proposed product with the alternatives a US buyer would consider. Identify useful distinctions and recurring questions rather than only collect competitor features. The output should show the basis for a positioning choice the team can explain.
Define what the listing needs to demonstrate and which facts require confirmation. Assign approval of specifications and claims. A strong research conclusion is useful only if it can become accurate customer-facing content and a coherent product offer.
Identify the next commitment and the evidence needed before it is approved. Separate a research deliverable from listing implementation and stock readiness. This helps the team progress deliberately without treating completion of a presentation as proof that the product is ready to launch.
I work remotely in English with the Irish brand and its product or marketplace partners. Research can be a standalone project with its own outputs and decision review. If implementation follows, the brief defines ownership and dependencies for the US offer instead of assuming the same engagement covers every launch task.
Agree the customer, selling market and business question. Review the available source material with the responsible owner, and identify inputs that would change the recommendation. The project begins with a shared brief rather than an assumed list of channel or technology tasks.
Set the outputs, approval points and implementation responsibilities. Separate what can proceed from work that depends on another decision. Keep the scope and change record visible so your team can review progress without reconstructing the project from messages.
Check the agreed deliverables against the original question, record the relevant findings and assign the next action. Where ongoing measurement is part of the scope, document the source, review window and owner before the project moves into the next cycle.
See how I approach the work before we define your project.
Explore the published project, the work delivered and the supporting evidence. See the business question, the decisions I made and the deliverables that moved the work forward.
Read the project caseYes. A research engagement should deliver a clear recommendation, evidence and the next decision. Listing, creative, inventory and acquisition work can then be scoped around that approved direction.
You work directly with me remotely, with written decisions, named review owners and agreed meeting windows. The proposal defines the outputs and implementation responsibilities around your team and the customer market being served.
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Marketing & Growth Consultant