London, United Kingdom / Remote delivery
Make your brand website work across product discovery, retail partners and direct customer inquiries. I connect the commercial story with responsive design, useful product information and a clear next action. The result is a website your team can maintain as collections, campaigns and sales channels change.
Explore how the journeys connect.
Retail / Brand / Wholesale
A London brand may sell through its own store, retail partners, marketplaces or wholesale relationships. Those channels should be visible in the brief before the website is designed. I separate the journeys so a customer can explore products while a retail buyer can find the information needed for a trade inquiry.
Organise collections around the way customers choose: use, materials, dimensions, fit or care, depending on the product. Keep campaign promises consistent with the destination page. Product information and approved claims should be easy for your team to update without redesigning a page.
A stockist route helps customers find where to buy. A wholesale route helps a potential partner understand the range, market fit and how to enquire. If you have a London showroom or shop, show its real location and appointment details; if you sell online only, make that route clear instead.
Make GBP pricing, product availability, delivery territories and returns information clear where relevant. Your team supplies approved trading terms. For cross-border audiences, separate genuinely different offers rather than presenting one delivery promise to every customer.
Direct collaboration / UK-time reviews by agreement
I work remotely with your London team. We start with the current site, brand assets, sales routes and the next collection or campaign you need to support. A focused brand or wholesale site does not need the same technical scope as a full ecommerce replatform; that distinction is made before estimating.
Define the audience for each page and what happens after the main action. Review product content, photography, stockist information and trade enquiry requirements. Choose whether the work is a standalone site, campaign experience or an improvement alongside your existing store.
Connect the brand system with responsive pages, structured content and approved integrations. A custom Next.js build can support a brand or B2B experience. If a checkout, product synchronisation or inventory integration is needed, it is explicitly scoped around the current commerce platform.
Test product discovery, stockist links, trade forms and mobile layouts. Review image weight, keyboard access, redirects and search metadata. Configure agreed measurement with the appropriate consent workflow, then hand over the content and release checklist.
My own platforms / Strategy through development
SupplyExit demonstrates separate commercial journeys and structured discovery. DavidDemid.com demonstrates an editable brand and content system. I designed and developed both, including the page architecture, visual direction and working inquiry paths.
An inventory platform with buyer and seller paths, a structured catalogue and a hybrid content workflow. The case shows how distinct commercial audiences can share one coherent website.
See the inventory platform case
A responsive consultancy website with a consistent visual system, reusable conversion sections and visual editing for services, cases and editorial pages.
See the consultancy platform caseLondon brand website questions
I deliver the work remotely, not from a London office. You work directly with me through a clear brief, scheduled reviews and written decisions. Review times are agreed around your team's UK schedule.
Yes. The scope can focus on product storytelling, campaign pages, wholesale enquiries or stockist discovery while retaining the existing commerce system. I review the technical boundaries first so links, domains, tracking and ownership are clear.
Your business provides and approves its terms and policies. I make the approved information accessible within the relevant customer journey. The UK government's online selling guidance is a useful starting point for identifying information your team needs to review.
Your current URL, brand assets, product or service structure, sales channels and priority customer action. Include the existing commerce platform and any launch deadline. I use those details to define the page scope, integrations, content responsibilities and fee.
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Marketing & Growth Consultant