Canada / Remote consulting and delivery
I help Canadian B2B businesses build an organic discovery structure around the questions customers actually need answered. The work connects service pages, evidence, internal links and an inquiry path, keeping Canadian and US intent separate where the offer or buying decision genuinely differs.
A site serving both Canada and the US can create confusion by repeating the same service copy under different locations or by hiding the market boundary entirely. I review the service offer, customer questions and existing pages before deciding which content deserves a separate URL. Each proposed page needs a distinct audience and reason to exist. The review also identifies where valuable knowledge already lives in proposals, presentations or sales answers. We turn that expertise into useful page briefs instead of starting from a large keyword list. Geographic targeting is then part of the information architecture, not a substitute for a strong explanation of the service and the proof behind it.
Identify where Canadian and US buyers need different service, delivery or commercial information. Keep shared explanations on a strong core page when the intent is the same. A separate landing page should resolve a meaningful market-specific question rather than repeat the offer with a new place name.
Define the actual publishing language and reviewer before proposing additional language versions. An English-language scope should not imply French localization. Where translation is appropriate, plan the content ownership and technical relationships as real maintained pages rather than an automatic collection of language switches.
Connect useful guides and case evidence with the relevant service and next action. Review indexability, headings, canonical URLs and internal links alongside copy quality. The page structure should help a customer evaluate the business and make the organic journey measurable without confusing informational reading with sales readiness.
The project is delivered remotely with your commercial and content owners. A focused audit can produce an ordered architecture and page briefs, followed by separately scoped implementation. We agree review responsibilities and a publishing capacity the team can maintain, so the strategy leads to accurate, useful pages rather than an abandoned content calendar.
Agree the customer, selling market and business question. Review the available source material with the responsible owner, and identify inputs that would change the recommendation. The project begins with a shared brief rather than an assumed list of channel or technology tasks.
Set the outputs, approval points and implementation responsibilities. Separate what can proceed from work that depends on another decision. Keep the scope and change record visible so your team can review progress without reconstructing the project from messages.
Check the agreed deliverables against the original question, record the relevant findings and assign the next action. Where ongoing measurement is part of the scope, document the source, review window and owner before the project moves into the next cycle.
See how I approach the work before we define your project.
Explore the published project, the work delivered and the supporting evidence. See the business question, the decisions I made and the deliverables that moved the work forward.
Read the project caseNo. A French-language version needs a defined audience, reviewed content and ongoing ownership. We can plan that scope, but the English-language service brief does not imply that localization has already been delivered.
You work directly with me remotely, with written decisions, named review owners and agreed meeting windows. The proposal defines the outputs and implementation responsibilities around your team and the customer market being served.
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Marketing & Growth Consultant