Canada / Remote consulting and delivery
I help Canadian brands connect Amazon US sales, variation-level stock and replenishment decisions. The review shows where acquisition can grow, where availability limits the opportunity and where inventory ties up resources. The team gets a shared decision view rather than separate advertising and stock reports that contradict each other.
The commercial starting point
A top-line sales change can hide very different product stories. A leading variation may have lost availability while weaker items remain overstocked; an advertising increase may support a product whose replenishment window cannot sustain it. I review the product range at the level where those decisions actually happen, not only at the account total. For a Canadian team selling on Amazon.com, reporting needs a clear US marketplace boundary. We identify which figures are in USD, how approved product costs are represented and who owns the source stock records. If the team reports commercially in another currency, the conversion method belongs in the agreed model. This prevents a currency or scope difference from being mistaken for a change in product performance.
Map the advertised and purchased variations to the available product and stock records. Review periods of availability alongside sales so missing demand is not confused with missing inventory. Identify which products deserve further acquisition analysis and which need an operational explanation before spending decisions change.
Review stock coverage with the team's lead-time, replenishment and service assumptions. There is no universal number that fits every product. The useful threshold is the one your operators can explain and act on, with an owner for the next stock or campaign decision.
Identify inventory exposure using product role, age, demand and contribution context. Compare merchandising, offer and recovery options before defaulting to deeper discounts. Show the stock commitment behind each proposal so finance, marketing and operations can evaluate the same trade-off rather than optimize isolated metrics.
How we work
The work is delivered remotely with your Canadian commercial team and the people responsible for US marketplace and inventory records. The scope defines the product range, reporting window and decision cadence. Data preparation, dashboard implementation and ongoing review can be included explicitly; physical inventory management remains with your operations owner.
Connect variation references across sales, advertising and inventory records. Check time periods, marketplace and currency before calculating decision measures. Record missing or conflicting fields with a responsible owner instead of silently treating them as zero.
Group items by commercial role and the action the team may need to take. Show demand, availability and approved economics together. Distinguish replenishment questions, acquisition opportunities and slow-stock exposure so the review leads to specific work.
Assign each action to the commercial, campaign or operations owner. Record what changed and review it against the next relevant period. Keep thresholds and assumptions current as lead times, product costs or the assortment change.
See how I approach the work before we define your project.
Explore the published project, the work delivered and the supporting evidence. See the business question, the decisions I made and the deliverables that moved the work forward.
Read the project caseThis brief covers Amazon US for Canadian teams. An Amazon.ca review needs its own marketplace, product economics and source-data scope. The country of the brand's headquarters does not automatically determine the marketplace included.
Yes. Agreed exports are often enough to establish the product map and identify important gaps. We define the update cadence and access needed for the intended decision before proposing a more complex reporting integration.
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Marketing & Growth Consultant