United Kingdom / Remote consulting and delivery
I help UK brands prepare a credible proposition for US wholesale buyers. The strategy connects the chosen range, buyer evidence, stock responsibilities and sales route before outreach is expanded. The team gets a clear trade brief that distinguishes a consumer brand story from the information a buyer needs to evaluate a commercial opportunity.
A US buyer should not have to reconstruct the wholesale offer from a UK consumer website. I review the intended buyer, product range and commercial route, then identify the information needed to move from interest to a practical quote discussion. The brief explains why the range belongs in the buyer's business as well as why a consumer might like it. The UK brand team also needs an agreed responsibility map. Stock location, quoting authority and fulfillment inputs must be confirmed by the relevant owners and specialists. I build the marketing and sales material around those approved facts, keeping unresolved operating assumptions out of public promises. That gives outreach a workable destination and sales a consistent starting point.
Select products that form a coherent proposition for the intended US buyer. Organize the information around category fit, product differences and the range role, not a full home-market catalog export. Identify the proof and specifications the buyer needs to assess whether a conversation is worthwhile.
Confirm stock source, availability ownership and the commercial inputs sales requires. Distinguish sample discussions, range opportunities and current inventory requests. The brand's qualified specialists approve contractual, tax and shipping responsibilities before those details become part of the offer.
Connect the buyer message with a relevant page or buyer pack and a named sales owner. Preserve the context of the product interest through the inquiry. A clear follow-up route is more useful than a campaign that creates interest without explaining what the buyer should do next.
I deliver the strategy remotely with the UK brand's commercial lead and its US trade or inventory partners. The engagement can cover buyer positioning, catalog and website requirements, inquiry routing and an ordered growth plan. Contract negotiation, brokerage and physical fulfillment remain separately assigned responsibilities within the agreed commercial setup.
Agree the customer, selling market and business question. Review the available source material with the responsible owner, and identify inputs that would change the recommendation. The project begins with a shared brief rather than an assumed list of channel or technology tasks.
Set the outputs, approval points and implementation responsibilities. Separate what can proceed from work that depends on another decision. Keep the scope and change record visible so your team can review progress without reconstructing the project from messages.
Check the agreed deliverables against the original question, record the relevant findings and assign the next action. Where ongoing measurement is part of the scope, document the source, review window and owner before the project moves into the next cycle.
See how I approach the work before we define your project.
Explore the published project, the work delivered and the supporting evidence. See the business question, the decisions I made and the deliverables that moved the work forward.
Read the project caseNot always. A focused trade area, buyer pack or inquiry route on an existing site may be enough. We choose the structure from the buyer's information needs and the team's content and operational ownership.
You work directly with me remotely, with written decisions, named review owners and agreed meeting windows. The proposal defines the outputs and implementation responsibilities around your team and the customer market being served.
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Marketing & Growth Consultant