Ireland / Remote consulting and delivery
I help Irish brands prepare a clear proposition for US wholesale buyers. The work turns the product story into a trade-facing range, evidence and inquiry process that a commercial team can support.
A trade buyer needs to evaluate a commercial opportunity, not only understand the consumer brand. I review the intended buyer type, selected range and information required for a useful first conversation. The brief separates product appeal from the practical facts a US buyer needs before discussing a quote. The Irish team then confirms stock source, approval ownership and the commercial inputs that belong in specialist review. I build the buyer material and inquiry route around those approved facts. That creates a coherent route from an introduction to a qualified trade discussion without implying that a website inquiry completes a cross-border transaction.
Select the products and evidence relevant to the intended buyer. Organize specifications and range differences so the opportunity can be assessed. A focused buyer pack is more useful than exporting a consumer catalog with no explanation of the wholesale proposition.
Define what the buyer can learn immediately and which terms sales confirms privately. Keep currency, stock and availability inputs attached to an authorized owner. This avoids public promises that the team cannot consistently support when a request becomes specific.
Capture the product interest, buyer context and quantity or destination where useful. Route the request to a named commercial owner. The buyer should receive a clear next step, while the team receives enough context to decide how the conversation should proceed.
I deliver the work remotely in English with the Irish commercial lead and relevant US partners. The scope can cover buyer positioning, catalog or website requirements and the inquiry workflow. Contracting, shipping and tax decisions remain with the appointed specialists and are reflected only after approval.
Agree the customer, selling market and business question. Review the available source material with the responsible owner, and identify inputs that would change the recommendation. The project begins with a shared brief rather than an assumed list of channel or technology tasks.
Set the outputs, approval points and implementation responsibilities. Separate what can proceed from work that depends on another decision. Keep the scope and change record visible so your team can review progress without reconstructing the project from messages.
Check the agreed deliverables against the original question, record the relevant findings and assign the next action. Where ongoing measurement is part of the scope, document the source, review window and owner before the project moves into the next cycle.
See how I approach the work before we define your project.
Explore the published project, the work delivered and the supporting evidence. See the business question, the decisions I made and the deliverables that moved the work forward.
Read the project caseThe core scope is wholesale strategy and buyer readiness. Outreach, negotiation and transaction roles must be agreed separately so the brand knows exactly which party owns the commercial relationship and each next step.
You work directly with me remotely, with written decisions, named review owners and agreed meeting windows. The proposal defines the outputs and implementation responsibilities around your team and the customer market being served.
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Marketing & Growth Consultant