Canada / Remote consulting and delivery
I help Canadian brands shape a clear US wholesale proposition before increasing buyer outreach. The work connects the range, trade economics, stock responsibilities and inquiry process, so the sales conversation starts with an offer your team can actually fulfill rather than an attractive catalog with unanswered operational questions.
The commercial starting point
A US trade buyer needs more than a product story. They need to understand the available assortment, the purchasing route and which commercial details your team can confirm. For a Canadian brand, the brief must also distinguish the brand's headquarters from the location of saleable stock and the party responsible for the US buyer relationship. I review those boundaries with your commercial and operations owners. We identify what can be stated publicly, what belongs in a private quote and which questions require your shipping, tax or legal specialists. The growth work is then built around an approved offer rather than an assumed cross-border arrangement. This keeps outreach, website information and the sales team's answers consistent when a buyer moves from interest to a concrete request.
Choose the products and evidence that make the wholesale opportunity understandable. Define category, product specifications, pack information and intended trade use. A focused buyer range is often more useful than presenting the entire consumer catalog without explaining what is available for a wholesale purchase.
Confirm where stock sits, who owns it and what the quoting team can promise. Clarify the inputs needed for availability, minimum quantities and delivery discussions. Currency, shipping and cross-border responsibilities are approved by the relevant specialists, then reflected consistently in the commercial material.
Capture the buyer's business, product interest, quantity and destination where useful. Route the request to a named sales owner with enough context to respond. Separate an exploratory partnership question from a ready-to-quote stock request so both receive an appropriate follow-up.
How we work
I work remotely with Canadian teams and the people handling their US inventory and sales route. The engagement can deliver a buyer proposition, website and catalog brief, inquiry workflow or a prioritized growth plan. Sourcing buyers, negotiating contracts and managing fulfillment are separate responsibilities unless specifically included in the agreed project.
Map the product range, stock source and buyer journey from first contact through quote. Collect sample inquiries and identify questions the team repeatedly answers manually. Establish who approves the offer before new material is produced.
Structure the range story, proof, trade information and inquiry route. Keep public material useful without publishing commercially sensitive account terms. Ensure the sales owner receives the product and buyer context rather than a generic contact notification.
Walk through a small order inquiry, a larger trade request and an unavailable product. Confirm that the team can explain the next step consistently. Prioritize changes that remove ambiguity before increasing acquisition or outreach activity.
See how I approach the work before we define your project.
Explore the published project, the work delivered and the supporting evidence. See the business question, the decisions I made and the deliverables that moved the work forward.
Read the project caseThis brief is for Canadian brands developing a US wholesale route. A Canada-only buyer strategy is a different scope. The project keeps buyer market, company location and stock location separate from the outset.
Yes. A website or catalog can support the trade proposition and inquiry handoff. The content model, technical delivery and editing workflow are scoped alongside the commercial brief; existing inventory or CRM integrations are assessed individually.
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Marketing & Growth Consultant