New York City / Remote consulting and delivery
I help New York service businesses connect paid search and paid social with qualified customer conversations. The brief aligns the audience, service promise, landing page and intake process before increasing spend. Campaign performance is reviewed alongside inquiry quality and sales handoff, not isolated from the work that happens after a click.
The commercial starting point
New York customer acquisition should not begin with a broad city label and an account budget. A specialist practice needs to define the service, the person looking for help and the geographic or professional boundaries of delivery. We establish which inquiries are useful, which need a different route and which should not consume acquisition budget. I then review how the ad promise continues through the page and form into the sales response. If a visitor expects a particular service, location or first step, the destination must confirm it. Where professional claims need approval, your authorized reviewer owns that decision. This gives media buying a coherent commercial brief rather than asking the account to compensate for an unclear offer or inconsistent intake.
Separate high-intent search from broader discovery and remarketing opportunities. Build targeting around the actual service and approved audience boundaries, not a list of unrelated terms. Define how the landing page answers the customer's immediate question and what action is appropriate at that stage.
Choose the minimum information the team needs to understand a request. Service interest, relevant location and timing can be more useful than a long generic questionnaire. Test validation and routing so a promising inquiry does not disappear into an inbox without an owner.
Keep campaign-reported conversions separate from reviewed inquiries, consultations and later sales outcomes. Agree the status definitions and reporting owner. That distinction allows the team to compare channels on a useful basis without treating an inexpensive form submission as proof of profitable acquisition.
How we work
The project is delivered remotely with your marketing and intake or sales owner. It may cover an account review, a campaign-and-page brief or a defined optimization cycle. Advertising access, creative production, landing-page changes and approval responsibilities are named in the scope so an audit does not imply unbounded day-to-day management.
Inspect targeting, messages, destination pages and sample inquiry outcomes. Verify the campaign dates, conversion definitions and service-area settings. Identify whether the first priority is an account change, a page correction or a handoff problem.
Define each change by the question it answers, its budget boundary and its review condition. Separate search intent tests from creative or conversion tests. Keep the approved service proposition consistent across the ads and customer destination.
Review source metrics alongside the team's inquiry statuses and response process. Record changes and relevant business context. Recommend the next allocation based on the full path rather than simply selecting the campaign with the lowest reported CPL.
See how I approach the work before we define your project.
Explore the published project, the work delivered and the supporting evidence. See the business question, the decisions I made and the deliverables that moved the work forward.
Read the project caseYes. The project can be scoped for professional-service acquisition, with the practice defining permitted work and approving professional claims. Marketing delivery does not replace the firm's own compliance and intake decisions.
My published legal-service cases demonstrate acquisition and measurement work; they are not presented as New York client results. This page describes the service brief available to a New York business and links to the original project context.
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Marketing & Growth Consultant