Ireland / Remote consulting and delivery
I help Irish specialist firms connect paid search and social with a coherent service inquiry journey. The project establishes the target customer, offer, landing page and intake owner before treating another campaign or larger budget as the answer.
A focused campaign needs a defined customer and a next step the business can support. I review the service being promoted, the questions the intended buyer asks and the evidence that should appear before submission. This identifies whether the account has an audience problem or whether the destination needs a clearer proposition. We also distinguish domestic acquisition from wider English-language campaigns. Where geography changes service eligibility or follow-up, those differences belong in the targeting, page and review process. The reporting then connects platform activity with reviewed inquiry quality instead of assuming every submitted form represents the same opportunity.
Define the service, customer and action the campaign should support. Separate discovery from direct inquiry intent. A specific brief makes account and creative decisions easier to review than a general instruction to generate as many leads as possible.
Review page clarity, form fields and confirmation against the actual intake decision. Carry topic and source context where it is useful. The customer should understand the next step, while the receiving owner can evaluate the request without reconstructing the entire journey.
Agree the statuses that distinguish relevant requests from unsuitable work or duplicates. Compare those outcomes with campaign evidence and response capacity. That gives the team a meaningful next budget decision instead of selecting channels on reported lead cost alone.
The work is delivered remotely in English with your Irish marketing and commercial owners. A scoped audit can cover one account area and its destination journey, then lead to an agreed test or implementation. We assign approvals and review windows before activity is changed.
Agree the customer, selling market and business question. Review the available source material with the responsible owner, and identify inputs that would change the recommendation. The project begins with a shared brief rather than an assumed list of channel or technology tasks.
Set the outputs, approval points and implementation responsibilities. Separate what can proceed from work that depends on another decision. Keep the scope and change record visible so your team can review progress without reconstructing the project from messages.
Check the agreed deliverables against the original question, record the relevant findings and assign the next action. Where ongoing measurement is part of the scope, document the source, review window and owner before the project moves into the next cycle.
See how I approach the work before we define your project.
Explore the published project, the work delivered and the supporting evidence. See the business question, the decisions I made and the deliverables that moved the work forward.
Read the project caseYes. One well-defined service and customer journey can provide a useful first engagement. We choose the scope around the business decision and available evidence rather than require an account-wide overhaul.
You work directly with me remotely, with written decisions, named review owners and agreed meeting windows. The proposal defines the outputs and implementation responsibilities around your team and the customer market being served.
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Marketing & Growth Consultant