Start with the customer and the commercial decision
A business serving several markets can lose important context when every request enters the same generic form and shared inbox. I review which service, language or customer-market details change the next decision and how that information reaches the responsible owner.
The workflow also accounts for incomplete inquiries, repeat contacts and reviewer absence. That makes the process reliable beyond the ideal scenario. Automation follows the agreed decisions, with professional or commercial judgments retained by the people authorized to make them.