Ireland / Remote consulting and delivery
I help Irish businesses turn separate marketing and sales records into a useful decision view. The work establishes consistent definitions, traceable source data and ownership before another dashboard is introduced.
An acquisition report, inquiry inbox and sales spreadsheet can all be accurate while describing incompatible stages of the customer journey. I trace representative requests across those sources and identify what the business actually needs to compare. The first priority is a shared meaning for the metrics, not a chart design. We define which sources are available, how records can be connected and where manual review remains necessary. That gives the Irish commercial team a realistic reporting baseline and a clear order for improvements instead of a promise of complete attribution unsupported by the underlying data.
Define the difference between a submission, reviewed inquiry, opportunity and later sales outcome where those stages apply. Assign the owner of each change. Consistent definitions make a simple report more useful than a sophisticated dashboard built on disputed labels.
Identify which campaign or page information can follow an inquiry into the existing process. Review duplicates and missing links using sample records. Keep observed evidence separate from inferred source labels so comparisons remain understandable.
Choose the decisions the report should support and the update cadence the owners can sustain. Reconcile important totals and document exceptions. The handover should make ordinary updates and corrections possible without depending on the original analyst for every change.
I deliver the work remotely in English with your Irish marketing and commercial owners. A diagnostic can establish the measurement dictionary and implementation priorities before new integrations are commissioned. The scope includes source access and maintenance responsibilities appropriate to the reporting task.
Agree the customer, selling market and business question. Review the available source material with the responsible owner, and identify inputs that would change the recommendation. The project begins with a shared brief rather than an assumed list of channel or technology tasks.
Set the outputs, approval points and implementation responsibilities. Separate what can proceed from work that depends on another decision. Keep the scope and change record visible so your team can review progress without reconstructing the project from messages.
Check the agreed deliverables against the original question, record the relevant findings and assign the next action. Where ongoing measurement is part of the scope, document the source, review window and owner before the project moves into the next cycle.
See how I approach the work before we define your project.
Explore the published project, the work delivered and the supporting evidence. See the business question, the decisions I made and the deliverables that moved the work forward.
Read the project caseYes. Reliable definitions, sample reconciliation and a maintainable reporting routine can be the right first step. Tooling follows the decision and data requirements rather than replace them.
You work directly with me remotely, with written decisions, named review owners and agreed meeting windows. The proposal defines the outputs and implementation responsibilities around your team and the customer market being served.
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Marketing & Growth Consultant