Business Intelligence & Commercial Projects Lead
at Mellanni (Poluco LLC)

July 2023 - Present | New Jersey (US)

Core Scope

• Building and owning BI systems, analytics, and executive-level reporting across marketing and supply chain functions.
• Leading cross-functional commercial and operational projects, aligning growth initiatives with delivery capacity and business objectives.
• Supporting revenue growth through data-driven decision-making, forecasting, and performance optimization.
• Supporting wholesale & liquidation strategy with analytics and partner communication; de-risked aging stock and cashflow.

Key Results

• Built unified BI system consolidating Amazon PPC, external traffic, wholesale and inventory analytics into executive dashboards.
• Improved forecast accuracy by 18%.
• Reduced aged inventory exposure by ~22% through demand modeling & sell-through forecasting.
• Improved cashflow turnover by 15%.
• Increased contribution margin visibility across SKUs, enabling +2–4% blended margin lift.

Marketing Lead
at Argo Brands LLC

December 2022 - July 2023 | Georgia (US)

Core Scope

• Built full-funnel performance marketing system from zero across Amazon, Paid Media, Affiliate, Influencer, and Social channels.
• Designed scalable acquisition engine integrating Amazon PPC, external traffic, Creator Connections, and affiliate ecosystem.
• Owned cross-channel analytics, attribution modeling, ROAS optimization, and revenue forecasting.
• Structured marketing operations, reporting cadence, KPI dashboards, and performance accountability frameworks.

Key Results

• Launched scalable Amazon Creator Connections system generating $33M+ cumulative revenue, including $14M+ on $216K spend (64+ ROAS; ~10% ACOS; ~1% TACOS).
• Built affiliate channel from zero to multi-million GMV contributor, achieving 35–45 ROAS and 5–7% share of total revenue.
• Improved blended paid media ROAS from ~2.4 to ~3.8 and reduced Amazon ACOS from ~28% to ~21%.
• Reduced CPL by ~18% QoQ and increased funnel conversion rate by ~14% through listing optimization and traffic quality refinement.
• Increased branded search volume by ~25% and improved organic keyword rankings via structured external traffic strategy.

Marketing Channels Director
at The Best Industries Inc.

September 2021 - December 2022 | Illinois (US)

Core Scope

• Owned omnichannel marketing strategy across Amazon, Walmart, BestBuy, Costco, Newegg, and eBay.
• Managed six-figure monthly marketing budgets with full P&L responsibility and KPI-driven capital allocation.
• Led 17-person marketing department (SEO, PPC, SMM, Influencer, Email, Content, Marketplaces).
• Directed marketplace expansion, GTM strategy, and cross-functional commercialization initiatives.

Key Results

• Contributed to company revenue scale from ~$10M to ~$30M annual turnover through structured performance and marketplace expansion.
• Increased blended ROAS from ~2.7 to ~4.1 and reduced TACOS from ~14% to ~9%.
• Opened and scaled additional marketplaces contributing 15–20% incremental revenue and reducing Amazon revenue concentration.
• Improved LTV/CAC ratio by ~22% through lifecycle optimization, retention campaigns, and channel mix restructuring.
• Reduced SKU launch ramp time by ~30% via standardized GTM playbooks and performance forecasting models.

Chief Marketing Officer
at Agava Group LLC

March 2020 - August 2021 | Florida (US)

• Owned performance P&L with five-figure monthly budgets; optimized channel mix and lifetime value levers.
• Led 12-person team (SEO, SMM, Email, PPC, Influencers, Content, Funnels) with OKRs and transparent scorecards.
• Advised partner email team (Brander.ua) on lifecycle strategy and deliverability hygiene.

Traffic Manager + SMM
at Fusion

April 2020 - March 2021 | Kyiv (UA)

• Drove traffic to fusion-clothing.com, built content calendars, and delivered measurable social growth.

Digital Marketing + Traffic + ASO
at WhiteBIT

June 2019 - March 2020 | Kharkiv (UA)

• Owned B2B/B2C acquisition strategy and budgets; delivered traffic growth for whitebit.com.
• Full-cycle ASO for mobile apps (Android / iOS), including metadata, creatives, and A/B tests.

SEO Specialist
at AmzSil

January 2019 - March 2020 | Kharkiv (UA)

• Amazon listings SEO, keyword research, content development, and Facebook Ads execution.

Digital Marketing Specialist
at Promodex

February 2019 - June 2019 | Kharkiv (UA)

• SEO for client properties and promodex.net; SMM; Google Ads campaign launches and optimization.