Making millions of dollars in revenue
for clients by combining product thinking, performance marketing, and rigorous
analytics.
Coding as a hobby, marketing and sales as a vocation. I build growth machines: from
market research and GTM to BI dashboards, cross-functional execution, and P&L-aware
decision-making.
Work experience
Business Intelligence and Project Management at
Mellanni
July 2023 - Present | New Jersey (US)
Turned raw operational data into executive-level
insights: SKU profitability, fees, and inventory flow across Amazon/Shopify/eBay via
SellerCloud.
Built reporting pipelines and dashboards that improved
promo planning, pricing decisions, and demand forecasting quality.
Drove sprint cadences and cross-functional alignment
(Ads, Content, Ops, Product) to ship faster with clear ownership and KPIs.
Supported wholesale & liquidation strategy with
analytics and partner communication; de-risked aging stock and cashflow.
Marketing Lead at Argo Brands LLC
December 2022 - July 2023 | Georgia (US)
Designed a sales-focused performance engine (SEO/SEM,
Paid Social, Email, SMM) with unified tracking and funnel analytics.
Implemented project management stack and rituals;
standardized briefs, estimation, and reporting for predictable delivery.
Led SMM/Ads/Copy/Analytics workstreams; scaled content
velocity and experiment throughput with clear hypotheses and readouts.
Marketing Channels Director at The Best Industries Inc.
September 2021 - December 2022 | Illinois (US)
Managed six-figure monthly budgets across
Search/Social/Marketplaces with disciplined KPI frameworks and creative testing.
Opened and scaled sales channels in the US & Canada;
codified GTM playbooks and cross-team workflows.
Directed a 17-person team (SEO, SMM, Email, PPC,
Influencers, Content); instituted analytics-first planning and QA.
Chief Marketing Officer at Agava Group LLC
March 2020 - August 2021 | Florida (US)
Owned performance P&L with five-figure monthly budgets;
optimized channel mix and lifetime value levers.
Led 12-person team (SEO, SMM, Email, PPC, Influencers,
Content, Funnels) with OKRs and transparent scorecards.
Advised partner email team (Brander.ua) on lifecycle strategy and
deliverability hygiene.
Traffic Manager + SMM at Fusion
April 2020 - March 2021 | Kyiv (UA)
Drove traffic to fusion-clothing.com, built content
calendars, and delivered measurable social growth.
Digital Marketing + Traffic + ASO at WhiteBIT
June 2019 - March 2020 | Kharkiv (UA)
Owned B2B/B2C acquisition strategy and budgets;
delivered traffic growth for whitebit.com.
Full-cycle ASO for mobile apps (Android
/ iOS), including
metadata, creatives, and A/B tests.
SEO Specialist at AmzSil
January 2019 - March 2020 | Kharkiv (UA)
Amazon listings SEO, keyword research, content
development, and Facebook Ads execution.
Digital Marketing Specialist at Promodex
February 2019 - June 2019 | Kharkiv (UA)
SEO for client properties and promodex.net; SMM; Google Ads campaign launches
and optimization.
